Born From Movement, Built With Purpose
We are a mother-daughter duo building something deeply personal — a movement, not just a brand. Our activewear line was born from lived experiences, cultural pride, and the belief that confidence comes in every color and every size.
The daughter behind this brand grew up in Malmö, Sweden, with Indian roots and a lifelong feeling of not quite fitting in. Like many young girls navigating weight and self-image, she was often told to blend in, to wear black, to take up less space. But through her fitness journey — not just losing weight but gaining confidence — she found a new version of herself. Movement became her passion, and it inspired her to pursue a career in physical therapy and sports science. Now, she’s building a brand where others can feel the same sense of strength and self-belief she discovered through movement — and where bold color is an act of self-love, not rebellion.
At the heart of this story is her mother — a serial entrepreneur and innovator in the world of health, wellness, and medtech. With years of experience building wearable technology and tools for healing, her passion has always been about helping people feel better from the inside out. Together, we’ve created a brand that reflects both of our journeys — one that’s rooted in science, community, and the power of feeling good in your own skin.
Sustainability Starts Small
Right now, we produce a small, curated selection of activewear — designed with care and a message that runs through every thread: confidence, inclusivity, and intention. With your support, we are moving toward producing plant-based, sustainable clothing that is kind to your skin and to the planet. Our long-term goal is to build a responsible manufacturing process that reduces waste, lowers our carbon footprint, and champions environmentally-conscious fashion — starting with our own sustainable factory in India.
Standing Against Child Labor
As a brand grounded in Indian heritage, we’re deeply aware of the challenges within the garment industry — including the heartbreaking reality of child labor. That’s why we’re committed to doing better. Every piece we produce is made with ethical oversight, and we’re using our platform to push for transparency, fairness, and real change. Our vision includes creating a community-centered, ethical factory in India where fair labor practices are the foundation — not an afterthought.
This is more than just clothing.
It’s movement. It’s healing. It’s purpose.
And it’s for every body.
